Area King Cake Champion to be Crowned | Business

The Baton Rouge Area Convention and Visitors Bureau (Visit Baton Rouge) has teamed up with Baton Rouge food blog Bite and Booze  to host a king cake challenge dubbed: Bite Club Round One: King Cakes. 

In early-January, Visit Baton Rouge began a conversation with its social media community on Facebook, Twitter and their Red Stick blog by asking who makes the best king cake in the Baton Rouge area.  The answers were so varied and participation so great that the organization decided to take the question to the next level:  a blind tasting.  The partnership with Bite and Booze was natural since author Jay Ducote has worked on several similar projects. 

“What better way to crown a king than with a blind taste test?” asked Theresa Overby, director of communications for Visit Baton Rouge.  “Louisiana is a culinary destination, so this is a great way to showcase the local favorites to visitors.”  Overby and Ducote hope that the success of this event will launch a series of Bite Club challenges.

Nominations in two categories, traditional and non-traditional, were accepted via the three social media channels, through Friday, February 4..  The traditional category is represented by the typical king cakes found in bakeries around the area.  The non-traditional category consists of king cake flavored products such as cupcakes, cake balls and coffee.  Each nominee will be notified this week and invited to participate in the taste challenge scheduled for Wednesday, February 16, at 5:30 p.m. in Studio 7 at Hollywood Casino. 

The competition is open to the public. The judges are members of traditional media, bloggers and “average joes” from around the area.  For a complete list of the nominees, log onto http://redstickblog.visitbatonrouge.com.